WordPress AI Optimisation

I use WordPress AI optimisation techniques to get your website discovered and cited by AI assistants. Working together, we can increase the chances that prompts to AI assistants including Claude, ChatGPT, and Perplexity result in your content being cited, or your services being recommended.

AI-Optimised Markup

I engineer markup using Generative Engine Optimisation (GEO) techniques to provide clear, well-organised information that AI can understand.

Semantic HTML

My custom markup provides the heading hierarchies, child blocks, and semantic markup to help machines understand the structure of your content.

JSON-LD Schemas

I create schemas that explicitly define your business, services, people, and content, providing AI with machine-readable data that can be parsed effectively.

AI-Optimised Content

Working together, I can help you create content that is suitable for both humans and AI to understand.

Get Cited by AI

To help AI assistants confidently quote and cite your content we can position it as an authoritative source by making your facts, claims, and expertise explicit, attributable, and verifiable.

Get Recommended by AI

I help package your services in a way AI assistants can compare and evaluate, using clear offerings, trust signals, and structured data – so your business is suggested when users ask who to hire.

WordPress MCP Adapter

The Model Context Protocol (MCP) is an open standard for connecting AI assistants to external data sources. I can implement the official WordPress MCP Adapter on your site, allowing AI to access your content directly.

MCP for Direct AI Access

I can enable AI-access to your WordPress content through a custom structured API, providing real-time access to your latest content.

Custom Abilities for AI

I can define specific, strict abilities that can be performed by AI on your site: searching content, retrieving products, or accessing documentation.

WordPress AI Optimisation at Every Stage

I include AI Optimisation in every new WordPress build, and as an improvement for existing sites.

Optimising New Builds

For new builds of sites, themes and plugins I use GEO optimisation techniques from the start of the project, for all areas of my work.

Optimising Existing Sites

I offer a GEO audit and an implementation service for existing WordPress sites, themes, and plugins.

Who Needs WordPress AI Optimisation?

AI search optimisation is particularly valuable for businesses where expertise, trust or locality matter.

Expertise-led professional services like consultants, agencies, and specialists.
Knowledge-based businesses such as training providers and educational sites.
Local services – “Recommend a local …” can suggest your business.

Frequently Asked Questions

Traditional SEO optimises for search engine results pages – rankings, click-through rates, and organic traffic. GEO optimises for AI assistants like Claude, ChatGPT, and Perplexity. Both SEO and GEO matter, but GEO focuses on making your content machine-readable and quotable.

Applying GEO techniques improves your chances of being retrieved, cited, and recommended by AI assistants, but there are no guarantees. What GEO does ensure is that when AI encounters your content, it can parse it correctly, extract relevant information, and attribute it accurately. Sites with clear entity signals, optimised semantic markup, and structured data consistently perform better in AI discovery.

For existing WordPress sites, a basic GEO audit and structured data implementation typically takes 1-2 weeks. Full content restructuring for optimal discovery depends on your site size – expect 2-4 weeks for a medium site, more for larger sites. For new builds, GEO principles are integrated from day one with no additional timeline impact.

MCP (Model Context Protocol) is an open standard developed by Anthropic for connecting AI assistants to external data sources. The WordPress MCP Adapter is a plugin that implements this protocol, allowing AI to query your content directly through a structured API. Instead of relying on web scraping or stale training data, they can access your live content in real-time with your permission and control.

Say Hello!

hello@pressingspace.com